Nike Needs Its Next Michael Jordan

In the seven months since I last wrote about Nike, the company has undergone some changes. Elliot Hill, a long-time Nike executive, came out of retirement to replace John Donahoe as CEO. After a 60-day observation period, which involved talking with Nike’s various stakeholders, Hill’s diagnosis was that Nike had lost its “obsession with sport.” In addition to revised marketing, more sales-focused endeavors will include reinvesting in its existing brands to create…