Getting Consumers to Pay in Tech Is Underrated


Last week, Netflix announced its latest round of subscription price increases. As usual, the hikes didn’t go over well on social media with the most common responses being either “I cancelled a few months ago” or something related to turning to piracy. I think both reactions underestimate what remains a legitimately impressive feat by Netflix: Getting more than 300 million people to pay for video content. Taking a step back, several Big…
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