The past few years have been a whirlwind in social media land. Our experiences online pre-pandemic feel like a generation ago. The rise of short-form video has not only transformed the social media giants (Instagram, YouTube), but also pushed video on what had been text-first platforms. Elon Musk’s Twitter purchase in 2022, which many predicted to not pan out, continues to be misjudged based on its subsequent influence. It is not an…