The Joe Rogan Experiment


Two weeks ago, Spotify re-signed podcaster Joe Rogan to a new $250 million multiyear deal. Compared to the hoopla that surrounded the company’s initial deal with Rogan, the renewal seemed to fly under the radar of some. The new deal is a significantly different one from the first. Instead of an exclusivity arrangement in which Joe Rogan’s podcast, “The Joe Rogan Experience,” would only be available on Spotify, the new deal will…
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