The Text Social Wars Will Be Overrated

The video and audio wars have been unfolding for the past decade. In video, we have various battles being waged in paid, free, and algorithm-driven verticals. In audio, podcasts are being used as a way of improving music’s lack of attractive streaming economics for the distributor. These battles, including all the accompanying ups and downs, have been well-telegraphed and chronicled. Set within this content landscape…