Movie Theater Shenanigans Continue
Movie theater operators can’t get out of their own way. Last week, AMC, the largest movie theater chain in the world with 950 theaters, unveiled variable seat pricing in the U.S. Customers will be charged based on where they sit in the theater. Seating will be split into tiers:
- Value Sightline: Seats that few people want, like the front row. AMC would charge $1 to $2 less for these seats although there…