The Spotify and Roku Squeeze

Spotify and Roku have a lot more in common than meets the eye (and ear). Both companies are fascinated with advertising-driven business models in which listener and viewer time and engagement is monetized via delivering ads. Roku is much further along in its advertising pursuit. Nearly 90% of Roku’s revenue is generated by ads while just 10% of Spotify revenue is from ads. However, both companies have signaled that advertising is where…
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